Society for Foodservice Management



Geile Family 2009 034 - Rob.jpgSFM Announces Hennessy Traveler

The John L. Hennessy awards are presented
to the Air Force installations, in single and
multiple facility categories, having the best food service program in the United States Air Force.Special recognition is also given to the outstanding overall food service program for the Air National Guard (ANG) and the Air Force Reserves (AFRS).Each year, SFM is privileged to have the opportunity to send a representative to participate in these on-site evaluations. These evaluating teams determine the winners and are comprised of members from the Society for Foodservice Management (SFM), the National Restaurant Association (NRA), the International Food Service Executives Association (IFSEA) and the Headquarters United States Air Force Food Service staff. The Hennessy Program also allows the sharing of valuable information between the sponsoring associationís travelers, recognized leaders in the civilian foodservice industry, and base-level food service personnel. 
Rob Geile, Hobart Consulting Services, will join the team this year as the Hennessy Traveler for SFM. He will be traveling for six weeks to Air Force installations in every part of the world to determine winners of the prestigious and historic Hennessy trophies.Rob actively participates in numerous capacities with a number of industry associations, such as the Society of Foodservice Management (SFM), the Association for Healthcare Foodservice (formerly ASHFSA and HFM), and the School Nutrition Association (SNA).In addition, he has been a guest presenter and/or panelist at both regional and national conferences, as well as, a guest speaker at several university classes.


Rob currently holds board member status for Foodservice Consultants Society International-The Americas (FCSI-TA), FCSI-World Wide, Dietary Managers Association (DMA) and the Midwest Region of the National Association of Colleges and Universities (NACUFS).


Rob has a CFSP Level I certification, and recently became a LEED Accredited Professional, and has since participated in the LEED certification process of several buildings.


As a three sport athlete in high school, with scholarship offers in football, basketball and baseball, Rob Geile chose baseball and attended Central Missouri State University.Ironically, Rob was recruited by the Air Force Academy in Colorado.After a few unsuccessful tryouts with major league baseball teams, Rob began his work career at his fatherís custom foodservice equipment manufacturing company just outside St. Louis, MO area.


Rob resides in Missouri with his wife Debbie, their two children and their nephew.He still enjoys actively participating in a variety of athletics and has recently completed several half marathons.